Category Archives: branding
Satan’s Switchboard.
‘If you look round the room and you can’t see the sucker it’s you’. Last week Jaguar Land Rover pulled all of it’s UK digital advertising after an advertisement for the Jaguar F-Pace was found to be running in a … Continue reading
David Abbott: May 12 1938 – May 17 2014
For five of the ten years that I spent working as an advertising copywriter in London, David Abbott, who died yesterday at the age of seventy-six, was my creative director. It was David who first taught me to write. The … Continue reading
Things Have Changed.
Last year I went to my first ball game. Last night I watched my first S**** B*** . So today I settled down to watch some adverts: I’m not even going to begin to pretend that I understand Budweiser’s, ahem, … Continue reading
Bon Fin D’Annee (Note To Self).
As a native English speaker in a French speaking town these last few days of the year are always a timely reminder of the quite extraordinary power of language to get beneath the skin of what we think and into … Continue reading
Rose Tinted Glasses
Both Guinness and The Labour Party relaunched their brands this week with a heartfelt pitch for the higher ground. It was Richard Branson, I think, who first observed that British Airways could be said to be the world’s favourite airline … Continue reading
